Whether Atlanta United FC turns a profit in any given season depends on a complex interplay of revenue and expenses. Revenue sources include ticket sales at Mercedes-Benz Stadium, broadcasting revenue from the Apple TV deal, sponsorship income, merchandise sales, and player transfer fees received. Expenses include player salaries, coaching staff, facilities, travel, and administrative costs.
MLS teams in larger markets with soccer-specific stadiums they own tend to be more profitable than those in smaller markets or those renting venues. The Apple TV deal, which distributes broadcasting revenue to all clubs, has improved the financial outlook for every team. Atlanta United's long-term financial health also benefits from franchise value appreciation, which has consistently outpaced most other professional sports leagues.