MLS franchise values have grown enormously over the past decade. According to Forbes and other valuations, the most valuable MLS franchises are worth over $1 billion, with LAFC, Atlanta United, and LA Galaxy leading the way. The league average franchise value exceeds $500 million, up from just $185 million a decade ago.
The appreciation in franchise values has been driven by several factors: growing attendance and fan engagement, the Apple TV broadcasting deal, escalating expansion fees that set new floor values, and the broader growth of soccer's popularity in North America. For investors, MLS franchises have proven to be excellent investments, with appreciation rates outpacing many other professional sports leagues. The continued expansion of the league and its growing international profile suggest further value appreciation ahead.