MLS stadium naming rights deals vary widely based on market size, stadium quality, and the term of the agreement. Deals typically range from $2 million to $8 million per year, with high-profile venues in major markets like Los Angeles, New York, and Atlanta commanding premium prices.
Naming rights are a critical revenue source for MLS clubs, particularly those that own their stadiums. Recent notable deals include BMO's partnership with LAFC's stadium, Mercedes-Benz's deal with Atlanta's multi-use venue, and various other corporate partnerships across the league. These multi-year agreements provide stable revenue that helps fund operations, player acquisitions, and stadium improvements. The value of MLS naming rights has increased as the league's visibility has grown through the Apple TV broadcasting deal and rising attendance.