Toyota Stadium, the home of FC Dallas, is a significant revenue generator for the club. Stadium revenue comes from multiple streams: ticket sales on matchdays, naming rights deals, concession and merchandise sales, premium seating and hospitality packages, and non-matchday events such as concerts, festivals, and other sporting events.
The financial importance of a stadium to an MLS club cannot be overstated. Teams that own their venues retain a much larger share of stadium-generated revenue compared to those that rent from third parties. FC Dallas's ability to maximize Toyota Stadium's revenue potential directly impacts the club's ability to invest in the playing squad, academy, and other operations. Stadium revenue also contributes to the club's overall franchise value.