The official colors of Atlanta United FC are red, black, and gold. These colors are prominently featured on the club's home and away kits, merchandise, and stadium branding. The color scheme reflects the club's identity and connection to Atlanta.
MLS teams release new primary and secondary kits each year through the league's partnership with adidas. Atlanta United's colors have become synonymous with the club's brand, and supporters proudly wear them on matchdays and throughout the year to show their allegiance.