FC Dallas generates significant revenue through sponsorship deals, including jersey front sponsorship, jersey sleeve sponsorship, stadium naming rights, and various other commercial partnerships. MLS jersey sponsorship deals typically range from $2 million to $15+ million per year, depending on the market size and club profile.
The jersey sponsorship is the most visible and valuable commercial partnership for any MLS club. Additional revenue comes from training kit sponsors, stadium signage, digital and social media partnerships, and community-focused sponsorships. FC Dallas's commercial team works to maximize these partnerships while ensuring they align with the club's brand and values. The growing popularity of MLS has driven up sponsorship values across the league.